Financial Shero of the Week

10 Questions for Dr. Ilona Bürgel, Psychologist, Author, and Chocolate Lover

1.  What did you buy with your first self-earned money?

A gold, diamond ring. There were two ideas behind it: first, to have something that keeps its value; and second, to fulfill a wish myself and not wait for someone else to do it.

2.  What tools do you use to organize your finances?

An old-fashioned Excel spreadsheet.

3.  Do you own stocks or funds?

Both, I have actively and passively managed funds and individual stocks. Since you should be more involved with individual stocks, I have less of them.

4.  If we gave you 1000 Euros, what would you do with the money?

I would put them into building a podcast platform. As an entrepreneur, I like to invest in my business. We live in a knowledge society and the right information is the basis for success for all of us.

5.  What is worth spending (a lot of) money on?

Everything that makes us richer. So, what we and/or others get something from. Of course, education comes to mind, but also producing my books in a way that keeps their value. In any case, this includes a wellness holiday. Because when I’m well, everyone gets something out of it.

6.  Have you ever forgotten your PIN?

Yes, of course, I write it down.

7.  How do you pay: card or digital?

Preferably cash, because then you have the good feeling of money between your fingers and the clarity of how much we actually spend.

8.  Last major purchase?

Was a height-adjustable desk. I sit at the computer a lot, so it’s important to give the body different positions.  

9.  The last time you managed to resist the impulse to buy – and what was it?

That happens to me all the time with clothes. That’s why I don’t even go in shops and instead enjoy them from the windows. I have so many beautiful things and work on not wanting to have more.

10.  What is priceless?

Everything that brings joy. Eating chocolate for example, listening to music, a good conversation. I like to sit at fountains and watch and listen. I donate regularly for their repair. But only together can we keep our cities beautiful.