“Staff diversity in teams is a strong driver of collaborative performance. Regardless of gender, everyone is responsible for promoting diversity—employees and managers alike,” explains Maud Bailly, chief digital officer of ACCOR since 2017 and ambassador for the international ACCOR network RiiSE.
RiiSE for more diversity in management positions
With more than 14,000 members worldwide, RiiSE is committed to greater diversity and focuses primarily on knowledge sharing through a mentoring program with approximately 900 pairs in 20 countries. The double “ii” in the name stands for the men and women who work together for knowledge sharing, more solidarity, and the fight against stereotypes. RiiSE originated from the international women’s network WAAG (Women At ACCOR Generation). Launched in 2012, it has been an important step for ACCOR in making it easier for women to find their way into leadership positions. By 2020, ACCOR aims to fill over 35 percent of management positions in their hotels with women.
The world’s leading travel and lifestyle group
ACCOR includes brands such as ibis, Mercure, Novotel, Mövenpick, Sofitel, Fairmont, and Raffles. The hotel network includes 4,600 hotels, resorts, and apartment complexes in 100 countries. In addition to its core business—the hospitality industry—ACCOR has successfully expanded its range of services to include concierge services, co-working, hospitality, event management, and digital solutions.
Pioneer in digital innovation thanks to new IT infrastructure
The digital interpretation of hospitality is a focus for Maud Bailly, former head of the Economic Department for Budget, Taxation, Industry and Digital Affairs under French Prime Minister Manuel Valls. In her role as chief digital officer, Ms. Bailly sees guest preferences and product data that highlight individual hotel experience as key factors in ACCOR´s digital strategy. For example, the ACCOR startup Travelsify has developed technology to tailor hotels, restaurants, and holiday homes to the needs of guests.
The company has completely revised its IT infrastructure under the slogan “Leading Digital Hospitality”. At ACCOR, a central database forms the basis for a highly individualized and personal approach to all hotel guests. Whether searching, booking, enjoying or sharing, all information and services are available digitally. Business travelers can book seminar rooms, co-working spaces, and catering online. The “ACCOR Live” platform is used for internal communication; employee training ensures transparency and also explains new methods and processes. Reception staff can use their mobile devices to find tools for making table reservations and for communicating with colleagues or for further training. Purchases of reservation and management tools as well as joint ventures with real estate companies complement the internal restructuring of ACCOR .
But a fully digitized hotel is also unthinkable for Maud Bailly. For her, successful digitalization means finding the right balance between technology and personal service.