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A Day In The Life: Jasmin Heuser, Bayer AG

Every week we ask a different person to give us a brief overview of their schedule. This week it is Jasmin Heuser, project manager in Corporate Brand & Reputation Management at Bayer AG

Jasmin Heuser completed her master’s in marketing and communications while working in parallel at Bayer AG. Before that she was part of the Life & Experience Team at Bayer for five years where she was responsible for planning and organizing corporate events and exhibitions. Currently, she is leading the brand and engagement campaign ‘Can We Live Better?’ across Germany, France, the US, Brazil and Argentina. She steers the creative and media agencies in London, develops and manages the business plans, and is found continually monitoring, optimizing, and improving campaign performance and assets across all channels.

She enjoys working in the area of global communications and forming connections with partners across the world.

She lives in Cologne. Her interests include playing handball, travelling and discovering new cultures, diving, and going for runs to clear her mind.



06:45 – 08:15
Wake up, have my daily morning coffee and muesli & get ready for work


08:15 – 08:45
Drive to work and mentally prepare for today’s meetings


09:15 – 09:30
Join the daily communications & public affairs morning briefing

10:00 – 10:30
Lead the campaign jour fixe of the Branding and Digital Communications team, brief progress report by workstream leaders to me


10:30 – 11:30
Finalizing and preparing for the upcoming presentation


11:30 – 12:30
Meet with the Head of Communications and Public Affairs to share latest campaign report and discuss next steps


12:30 – 14:00
Yoga session and quick lunch


15:00 – 16:00
Country update call with my colleagues in the US, Brazil, Argentina and France – discuss upcoming campaign phase and detailed rollout plans


16:00 – 17:00
Cross agency status call with the creative, media planning, and social media agencies from London: review KPIs and steer alignment for upcoming campaign phase


17:00 – 18:30
Office time to answer emails, review articles and assets, and plan the next day


19:00 – 22:00
Meet friends and colleagues for our weekly “Stammtisch” at our favorite Italian restaurant