CIRCULAZE Virtual Trend Tour Packaging – Algramo

Algramo

Founder/s:

José Manuel Moller

Based in:

Santiago, Chile

What They Do: From soft drinks to dog food, toothpaste, and detergents, way too many items come with plastic packaging and 91% of them are single use, which has a detrimental effect on biodiversity. Algramo aims to do better by providing customers with affordable reusable containers and dispensers involving smart technology. Founded in 2013 by José Manuel Moller in Chile's capital, he and two friends from college wanted to make an impact for customers with low income and offer the possibility to buy everyday goods in small amounts at bulk prices. This concept is where the name Algramo comes from, Spanish for "by the gram". Since then, the idea has evolved into something much bigger. By offering a turnkey solution that brings together big brands and big retailers and saves consumers a little cash, everyone benefits as well as the environment. After proof of the concept in Chile and its small 0.25% share on worldwide emissions, Algramo now also targets markets like the UK and collaborates with big players like Unilever, Nestlé, Walmart, and Lidl, to reach their goal of contributing to the achievement of the Paris Agreement by 2030.