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A Day In The Life: Dani Peleva, Local Fame

Every week we ask another person to have a look at their schedule. This week: Dani Peleva, Managing Director at Local Fame in London

Dani Peleva holds a BSc in Business Management and an MSc in Project Management from UCL. She started her career as a call center sales manager before moving to project management in the digital marketing sector. Ever since, she has worked in branding and digital in various marketing verticals, both client and agency side. She now holds more than 10 years of experience in digital marketing, branding, and project management. Dani has been heading Local Fame, a global digital marketing agency, for five years now, specializing in digital marketing for the franchise sector. She is passionate about innovation, critical thinking, gender equality, and a firm believer in continuous improvement.

In her free time she is either sweating at the gym or playing football for an amateur female football club in London.



07.00 – 08.00
Wake up, coffee and porridge and getting ready for work


08.00 – 08.30
Walk to work and planning my day ahead


08.30 – 09.00
Calls with the distant team-members/ managers


09.00 – 10.00
Conference call with a client in Perth, Australia


10.00 – 11.00
Meeting with a CEO of another agency – strategic partnership opportunity


11.00 – 12.00
Preparing for a corporate event speech and presentation


12.00 – 13.30
 Gym session and lunch


13.30 – 14.00
Meeting with the Head of SEO to discuss a change in technical process


14.00 – 15.00
Conference call with the rest of the board members on strategic planning


15.00 – 16.00
Meeting with Head of Development to discuss staffing


16.00 – 17.00
Meeting with Account Managers to discuss retention strategies


17.00 – 18.00
Conference call with a client in USA


18.30 – 19.30
Networking event organized by BFA (British Franchise Association)