CIRCULAZE Virtual Trend Tour: Waste

Our Trend Tour series continues with Waste on December 5th, 2022 at 17:00 CET. Register now!

CIRCULAZE Virtual Trend Tour: Waste

From the CIRCULAZE shortlist, inspiring start-ups dealing with the topic of Waste will join us on Monday December 5th to highlight their Circular Economy solutions.

Moderation by:

Natascha Zeljko,
Co-Founder and Editor-in-Chief of Fe:maleOneZero and CURAZE

Keynote by:

Xavier Sarras,
Founding Partner 4P Capital, Purpose VC Investor and Experience Economy Expert

The Start-ups:



Juni Sun Neyenhuys and Annekathrin Grüneberg

Based In: 

Berlin, Germany

What They Do: Every year, 454 million tons of plastic are produced globally. Over a third of this plastic is then used for packaging, and, as we very well know, single-use plastic is not meant to last. But what if, instead of polluting landfills and oceans for centuries, packaging could be designed to disappear naturally and quickly? Berlin based start-up mujō has a found a solution with their biodegradable packaging materials made of kelp, a fast-growing alga that doesn’t need additional water or agricultural land to grow. Their team of designers and scientists are using natural resources to develop supplies that also give back to the planet – did you know kelp produces oxygen and purifies the ocean water as it grows? Mujō, a Japanese concept with its origin in Buddhism, refers to the impermanence of all being. Exactly what packaging materials should embody. The innovative team at mujō is making sure that the products of today no longer become the waste of tomorrow.



Adam Root

Based In: 

Bristol, England

What They Do: Our clothing is an often underreported and overlooked pollutant. Scientists estimate that microplastic pollutants washed off synthetic clothes during laundry contribute to up to 35% of the plastic polluting our oceans, poisoning marine life, and even ending up in the food we eat. Matter is on a mission to reduce that figure, addressing the source of the issue: your laundry. Gulp is their answer. The world’s first self-cleaning microfibre filter fits any washing machine filter, removing the microplastic fibres at the source. Gulp eats microplastics so that you don’t have to. Matter’s next step is to complete the loop, finding ways to recycle these microplastics into other products we need, while keeping the oceans clean for us all to enjoy.

Mr. Green Africa


Keiran Smith and Karim Debabe

Based In: 

Nairobi, Kenya

What They Do: Nairobi and Zurich are worlds apart. Yet both cities face plastic waste. Former economics student Keiran Smith originally founded Mr. Green as a recycling subscription for Swiss customers in 2014, he then wanted to prove that the business model also worked in a frontier market. He started with fellow student Karim Debabe in Nairobi, Kenya, a city drowning in single-use plastic. Since 2017, Mr. Green Africa has created 120 jobs, has improved the livelihood of more than 2,500 litter pickers by providing them with a fair, predictable income. He has cleaned up the environment by collecting over 6,000 tons of waste and now processes the plastic in his factory, selling the recycled product to manufacturing companies. An attempt that just has been boosted by a major round of investment to scale its business model across the continent. The once pioneer has turned into a true change-maker.

Are you looking for innovative ways to make your business more circular but not sure where to start? Then this is the event for you! Following a short pitch, you, the audience, will have the chance to interact directly with the presenting start-ups in a Q&A session and make new connections.

Want to be a part of this one-of-a-kind exchange? Please register here.

*Note: You must register to receive the Zoom-Link to participate.

And be sure to save the date for these upcoming Trend Tours:

  • December 12th, 2022 at 17:00 CET: Energy


CIRCULAZE, an initiative launched by business network CURAZE, was started to connect pioneers in sustainable business management and thought leaders to form a network together with the most relevant start- and scale-ups in the field of the Circular Economy. The goal of the community is to establish a powerful ecosystem, to exchange good practices, and inspire each other on the path to even more sustainable companies. Our motto: Can't Do It Alone.

Learn more about CIRCULAZE here

CIRCULAZE is made possible with the friendly support of our amazing partners: DB Cargo, DATEV, 4PCapital, hemmersbach, VP Group, ODDO BHF, DEFACTO, Rödl & Partner, Jack Wolfskin, Beiersdorf, Messe München, and foodaffairs.



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