CIRCULAZE Virtual Trend Tour Waste – mujō

What if, instead of polluting landfills and oceans for centuries, packaging could be designed to disappear naturally and quickly? Berlin based start-up mujō has found a solution with their biodegradable packaging materials made of kelp

mujō

Founder/s:

Juni Sun Neyenhuys and Annekathrin Grüneberg

Based In:

Berlin, Germany

What They Do: Every year, 454 million tons of plastic are produced globally. Over a third of this plastic is then used for packaging, and, as we very well know, single-use plastic is not meant to last. But what if, instead of polluting landfills and oceans for centuries, packaging could be designed to disappear naturally and quickly? Berlin based start-up mujō has found a solution with their biodegradable packaging materials made of kelp, a fast-growing alga that doesn’t need additional water or agricultural land to grow. Their team of designers and scientists are using natural resources to develop supplies that also give back to the planet – did you know kelp produces oxygen and purifies the ocean water as it grows? Mujō, a Japanese concept with its origin in Buddhism, refers to the impermanence of all being. Exactly what packaging materials should embody. The innovative team at mujō is making sure that the products of today no longer become the waste of tomorrow.