CIRCULAZE Virtual Trend Tour Waste – Mr. Green Africa

Since 2017, Mr. Green Africa has created 120 jobs, has improved the livelihood of more than 2,500 litter pickers, and cleaned up the environment by collecting over 6,000 tons of waste, eventually selling the recycled product to manufacturing companies

Mr. Green Africa

Founder/s:

Keiran Smith and Karim Debabe

Based In:

Nairobi, Kenya

What They Do: Nairobi and Zurich are worlds apart. Yet both cities face plastic waste. Former economics student Keiran Smith originally founded Mr. Green as a recycling subscription for Swiss customers in 2014, he then wanted to prove that the business model also worked in a frontier market. He started with fellow student Karim Debabe in Nairobi, Kenya, a city drowning in single-use plastic. Since 2017, Mr. Green Africa has created 120 jobs, has improved the livelihood of more than 2,500 litter pickers by providing them with a fair, predictable income. He has cleaned up the environment by collecting over 6,000 tons of waste and now processes the plastic in his factory, selling the recycled product to manufacturing companies. An attempt that just has been boosted by a major round of investment to scale its business model across the continent. The once pioneer has turned into a true change-maker.