CIRCULAZE Virtual Trend Tour Waste – Matter

Scientists estimate that microplastic pollutants washed off synthetic clothes during laundry contribute to up to 35% of the plastic polluting our oceans, poisoning marine life, and even ending up in the food we eat. Bristol based start-up Matter is on a mission to reduce that figure

Matter

Founder/s:

Adam Root

Based In:

Bristol, England

What They Do: Our clothing is an often underreported and overlooked pollutant. Scientists estimate that microplastic pollutants washed off synthetic clothes during laundry contribute to up to 35% of the plastic polluting our oceans, poisoning marine life, and even ending up in the food we eat. Matter is on a mission to reduce that figure, addressing the source of the issue: your laundry. Gulp is their answer. The world’s first self-cleaning microfibre filter fits any washing machine filter, removing the microplastic fibres at the source. Gulp eats microplastics so that you don’t have to. Matter’s next step is to complete the loop, finding ways to recycle these microplastics into other products we need, while keeping the oceans clean for us all to enjoy.