Five Tips for Young Business Founders

by Lea Roser

This article is supposed to pass on the most important tips I have learned while building my start-up business: nevaal . It stands for network value analytics, a technique we use to identify patterns of human connection. I want to share my experiences and what I have learned. Here are the universal tips for founders

Tip #1 Appreciate people

Praise and appreciate good performance regularly and publicly. If people create something valuable, provide you with good advice or deliver an amazing performance, voice your appreciation to them. It works like magic and is often more motivating and effective than giving people more money.

Tip #2 Think of the company’s needs first

Your job is to represent the interests of the company. People will come to you and make requests. Employees will ask for raises, clients will ask for more services, investors will ask for even more of your time. It is incredibly important that you always ask yourself: What is good for the company? Otherwise, it is too easy to get caught up in other people’s wishes and lose focus on the health of the company.

Tip #3 Talk in stories

When you want to sell to other people, focus on the story. By doing so, you’re adding emotions to the conversation, enabling your audience to connect with you on a personal level. This helps your company to stand out and be remembered, which is the only effective way to be successful with customers and investors.

Tip #4 Stop worrying about other people’s opinions

The bigger your business gets, the more exposed you will become to other people’s opinions. This can be a stressful experience, especially if you’re a people-pleasing person. To keep the energy, in order to grow your business, it can be helpful to stop thinking what others are saying and focus on your view of situations.

Tip # 5 Always ask about the consequences

My tip on consultants or advisors is that you always ask: What are the consequences of what you are suggesting? Consultants can give you great advice, but they don’t bear the consequences of your decisions. This means, that they don’t always consider them, so it’s your job to either think of the consequences yourself or ask them about it.

About the author: Lea Roser is the CEO and co-founder of nevaal, a tech startup offering solutions for venture capital firms and banks. At age 25 she has built a business with over 500 corporate users and has won several awards, among them the Deutsche Bank Excellence Award 2019. Her inspiration is other female entrepreneurs like Melanie Perkins of Canva or Lea-Sophie Cramer of Amorelie.


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