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The most Inspirational Turkish Women Entrepreneurs

This mother & daughter team are currently making a name in Turkish all-natural cosmetics sector. Toxicologist, pharmacist Ferda Doğruöz, 67, and her finance controller daughter, Peykan Nebioğlu, 42, started producing all-natural cosmetics four years ago. First for personal use: doctors had found cysts in Peykan’s breasts, and advised her never to use deodorant again.

Making use of Ferda’s pharmacist skills and knowledge, the mother and daughter mixed a deodorant at home. They improvised using a formula on internet and replaced substances which were difficult to find in Turkey.

“When we succeeded at that, we started researching whether we could replace all other cosmetic products by homemade substitutes, and we made hair care oil, too,”Peykan told FemaleOneZero from Istanbul.

“Women should have confidence in themselves. With our problem-solving skills, our intellect and the ability to use it, our time-management skills, and our devotion, we truly can make wonderful things.”

When the mother daughter duo diverted all their energy and time into the making of natural cosmetics, Peykan left behind a 20-year career in Turkish and international companies. Ferda had retired from a long career in health sector and pharmaceutical industry.

Today, their brand Simya Evi (House of Alchemy, in Turkish) has 47 products sold in their online-store, ranging from essential oils and anti-aging products to perfumes and baby products. Simya Evi employs a team of advisors and professionals in an atelier in Istanbul, and sends products to far corners of Turkey.

“Women should have confidence in themselves. With our problem-solving skills, our intellect and the ability to use it, our time-management skills, and our devotion, we truly can make wonderful things.”

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