Why is diversity important to you?
Diversity leads to an environment with many points of view. I suppose if you want to work with people who inspire, challenge, and surprise you, diversity is something that evolves naturally. If you’re looking for an army of jarheads, of course, there is no place for diversity. But that’s clearly not an environment where I want to spend my precious time – actually, no one should.
As an elected #malehero, what is your advice for other men?
I believe the main reason we very often don’t see diversity in the digital business world is pure laziness or a lack of commitment to creating a female-friendly environment. And I believe that companies that neglect to present themselves as a place where women are empowered to become the best version of themselves will lose the race for talent in the long run.
By the way, I hope I can do my part in drawing attention to female experts with our virtual conference Digital Marketing Kickoff. Join co-founder Julia Lehwald and me and support the #DMKwomen – it’s free!