Female Entrepreneurs in Israel

Rinat Keinan spent 12 years working in Business Strategy & Development for top global brands, including Teva and Unilever. Five years ago she has decided to move on and step into the entrepreneurial path. At first, she was working as a freelancer with small businesses and startups, until founding a business of her own, using her experience in helping other companies to thrive. She developed a unique business strategy The Business Empowerment Methodology, which is helping idea generators expand their business possibilities and the highest feasibility of their company. She also has a set of online workshops that provide expertise and are available for entrepreneurs globally. Rinat also wrote two books, "The Pipeline Guide" and "The Business Empowerment Guide Book", which was published two weeks ago and received #1 Bestseller in three different categories in Amazon. She aims to empower start-up owners and help them to develop their businesses in the best possible way. Her hope for the future: More women as CEO’s.

"Women play an important role in the start-up scene! They are very open-minded, creative, look at every detail of the business journey – and they are really here to make it happen”

Oshrat Ben Moshe was the VP National Sales of Clal Insurance, one of Israel’s largest insurance companies. Two years ago, she founded her own start-up. She is the CEO & Founder of GINGER, an innovative travel and insurance platform for the employers to manage and monitor the entire process of business travel, from the employee's departure until their arrival, including monitoring travel costs, unique and annual insurance solution, expense tracking, flight tracking and more. She believes, that Israel’s start-up scene success is due to the entrepreneurial nature of society, the high level of the science and technology education in Israel and the significant governmental investment in R&D. She also believes that obligatory military service is a very influential incubator. Despite seeing change in the recent years regarding the situation of female entrepreneurs, she still sees gender inequality, which needs to be challenged.

“Diversity in an essential key for success. It encourages pluralism providing different points of view to the same situation, which increases the chance to come up with a good solution to any issue”

Imi Eiron has worked for over 30 years in brand strategy, advertising and media, developing creative communication strategy for Bank Hapoalim, Osem, Cellcom, Tunva and other Israeli market leaders. She is also very passionate about the gender inequality issues. That’s why 10 years ago, she’s decided to do something meaningful and become an entrepreneur and start her own business, which is when she co-founded and became the CEO of Saloona, Israel’s women-centric website and blogging platform. Imi wanted to give women of Israel a space to have their voices heard. The platform reached close to 1 million visitors per month. Two years ago she founded her new business ‘Likearainbow’, where she and her experienced team of strategists, designers and content experts operate at the critical meeting point between business strategy, technology and communications, in order to help companies accelerate growth through a combination of brand strategy, storytelling and digital media implementation.

“I was raised in the 70’s and 80’s in a very male-dominated world. And I have always wanted to change that. That’s why I founded the biggest digital platform for women in Israel”