Sunnie J. Groeneveld

1. What is the best advice ever received?

When I started up my company, Inspire 925, a consultancy focussed on culture change and digital transformation, I wrote on a piece of paper that I pinned above my desk: “There is no reason to have a plan B as it only distracts from plan A.” I don’t recommend living by it at all times, but sometimes it’s important to put your head down, give it your all and focus entirely on making your start-up idea happen.

2. What gets you out of bed every morning?

My alarm clock. And then the notion that I am fortunate to do what I love every day in my profession.

3. What are your next milestones?

Our next milestone will be to welcome the first Executive MBA in Digital Leadership class at the HWZ University of Applied Sciences in Business Administration in Zurich in February 2020. We’ve been building up the program throughout the past year with the HWZ Institute of Digital Business and I can’t wait to see it up and running.

4. What is your best analog moment?

One of my most cherished analog experiences is going on a long distance run in nature.